The opportunity to work with the ABC as a client was an exciting way to finish off my degree. We were given a design challenge to work with which was “How might we create a springboard for the diverse voices of young Australians, fostering pride and engagement in local talent across arts, media and entertainment?”. Our project team kept in contact with product designers at the ABC gaining feedback on work with presented at different stages.
Client
ABC Digital Team
Team
Max Heytman | Tianyi Feng | Edison Chiu | Alice Hung
My roles
Deliverables
Website prototype | Presentation at exhibition
Research | UI/UX Design | Prototyping
Video Editing
Research and Direction
As a team, we each explored a different angle of the brief. My focus was on Australian cultural identity, specifically how young people think about identity and belonging, which shaped how we framed the platform's tone and purpose. Combining our research with our own experience as early-career creatives, we identified a clear gap: existing career platforms focused on opportunities and listings, but offered little in the way of mentorship or genuine connection to people already working in the industry.
Early in the project, we shared a broader content-platform concept with ABC's product team. Their feedback was clear: the mentorship and community angle was the stronger, more distinct idea, and worth pursuing further. We took that direction and built the rest of the project around it.
Website overview
The main deliverable I spent time working on was the careers website. The idea was that it would provide prospective creatives with ways to connect with others, get advice from professionals and understand some of the career programs offered by the ABC.
Client Exhibiton
Our clients came to see a final presentation of our concept, understanding the decisions made in each design phase.
I led the visual design for the website, while the team collaborated closely on how each feature worked end to end. The result was a careers platform centred on connection: a way for prospective creatives to find mentorship, get advice from industry professionals, and understand the career programs the ABC offers.
I built the final prototype in Figma and produced a demo video to walk through the experience, which we presented at our final exhibition alongside the ABC's product team.